Why You Should Have A WordPress Site
So, you’ve got a terrific business idea and you’ve decided you’re going to develop and publish your own website. Well, as you quite possibly know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can obviously be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is simple to use and manage
WordPress is considerably easy to use so you don’t need to be an expert HTML coder to construct an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is extremely SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important element to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site remarkably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to build any sort of website you like. WordPress is also open source which means that the source code is readily available for anybody to modify, edit and create different themes and plugins with a variety of features and release these to the community. Now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.
WordPress is mobile friendly
As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your prospects are using, WordPress websites will automatically change the appearance of your website to match. WordPress even allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is immensely important so naturally WordPress has high security standards. Virtually 25% of websites are developed on WordPress so hackers are frequently searching for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only install legitimate plugins from trusted sources.
As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a reliable and powerful website? If you have any questions about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Canberra on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au