SEO Company Canberra – Beware the SEO Traps.
SEO Agencies in Canberra may all seem the same, but if you get enough awareness you can protect yourself from falling into traps.
Many years ago when I was discovering the value of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was known in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that many Canberra business would have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Canberra that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Canberra, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses budget and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s happening. Never forget that it’s your company, your livelihood.
With that in mind, here are some questions for you to ask when trying to find a Canberra SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO firm seeking to understand your sales process?
- How do they handle reporting and communication?
- Do they offer you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer all of your questions. Contact Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.