Digital Marketing Canberra – Are You Making money online from your efforts?
Digital Marketing in Canberra are necessary when it concerns success – so ask yourself right now, are you really making money from your business because of your SEO? If you aren’t then you might need to start thinking about an SEO service for your Canberra local business. But for now, I would like to talk to you about a few matters. Throughout the years I have gone through all sorts of phases when it comes to the metrics that measure a particular website’s productivity. The data is essential; in fact, it’s critical. Split-testing campaigns or even websites are also essential. There is, however, one metric that trumps all others when it comes to measuring your website’s results and that is whether you are really generating income or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The greatest SEO on earth can’t fix these sorts of problem, but a simple AdWords campaign can help your Canberra company in this process. So let’s take a heath retreat in Canberra that is just starting off with an AdWords Campaign– they are doing so since it will help to show them vital areas of their company and spare them vast sums of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Canberra heath retreat owners will learn two simple points in those two weeks that will mold their SEO strategy for a long time to come.
- They find out the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They figure out that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just taking a look at this simple data, they get to know just so much about what appeals to their prospective customers. From the keywords they know what to focus on. From the Display Ad in AdWords they know a basic call to action on the home page with the words ‘special offer’ and a cost is powerful with their Canberra target market.
They alter their home page to reflect that sort of feedback and in two quick weeks they are actually on their way to having their website make money. They gave up some of their design plans on the home page to make way for an uncomplicated call to action, and all of a sudden bookings began coming in.
-Remember that many people, even if they buy from your web site, don’t have much time. Don’t make people look for how to buy from your site; it will cost you.
This simple instance shows how measuring what is taking place is so powerful for you as a website owner. Don’t only focus on traffic; web traffic won’t pay the bills. Concentrate on making sales.
At the end of the day, this is your essential metric when it involves your success and SEO – all of the others will feed into your sales and this progress. So my greatest piece of help is to start learning what you can, go get a book, look online, read some blogs and just attempt and understand a couple of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps look at contacting an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au