An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with fantastic powers. Understanding precisely how SEO works and all the varying ways to enhance your website’s SEO score can be very difficult and time-consuming. Yet, it is a significant element of any internet marketing plan and will ultimately make or break a company in some markets. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s very tough to keep up to date with SEO best practices and standards because they change frequently, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content on a regular basis is also essential so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is regularly being added and search engines love spotting new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the various webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially brief explanations of the content of the web page. Whilst meta descriptions don’t directly sway ranking algorithms, they are still useful as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve created your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to worry about it!
On the other hand, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then get in touch with the team at Internet Marketing Experts Canberra on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au