Seo (Page 2)

Top SEO Trends In 2018

 

Online presence is an important aspect to any businesses strategy, however the digital landscape is in a continual state of change so it’s imperative to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is shifting rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wishing to use voice searches rather than traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, approximately half of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a terrific strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has constructed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although customary SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may substantially transform the practice of SEO. It’s clear that SEO is already evolving to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, get in contact with Internet Marketing Experts Canberra on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertscanberra.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got a terrific business idea and you’ve decided you’re going to develop and publish your own website. Well, as you quite possibly know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is considerably easy to use so you don’t need to be an expert HTML coder to construct an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important element to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site remarkably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any sort of website you like. WordPress is also open source which means that the source code is readily available for anybody to modify, edit and create different themes and plugins with a variety of features and release these to the community. Now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your prospects are using, WordPress websites will automatically change the appearance of your website to match. WordPress even allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is immensely important so naturally WordPress has high security standards. Virtually 25% of websites are developed on WordPress so hackers are frequently searching for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only install legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a reliable and powerful website? If you have any questions about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Canberra on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are tremendous because they greatly reduce the workload for a sales rep, nevertheless in today’s world, everyone can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just pester us because we have to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and initiative in developing convincing email sequences that effectively sell their product. Setting up compelling email sequences is both a science and an art, and if done correctly, can lead to remarkable results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are some stats which showcases their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between four to seven words in the subject line.

 

The trick to impressive subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s integral that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some information they can relate to, like company news or their response to an event via Facebook or an online blog, then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently assisted another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s crucial that you get to the point immediately and keep the content focused on the goals of your prospect.

 

Tip 3 – Throw out the tedious ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and supplementary information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.

 

The value of crafting effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many variables that you ought to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing specialists that can help you. Get in touch with the team at Internet Marketing Experts Canberra today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au.

 

How To Recover From A Social Media Fail

There’s no doubt that social media is a big component of internet marketing strategies for many companies. Having more than 1 billion users on Facebook alone provides remarkable opportunities for business in a range of different ways. Certainly, advertising is the largest opportunity for companies, but there’s also a great opportunity for businesses to connect with their customers on a personal level via a variety of social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be a lot of social media fails when businesses address customer’s feedback online.

 

The issue here is that anything that you post on the internet, stays on the internet, so it’s imperative that an adequate amount of time is spent in providing accurate and suitable responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t controlled accordingly, they can seriously damage a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a quick outline of how your company can rebound from social media fails with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media blunders transpire, making a joke of the predicament by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to convert a simple blunder into increased exposure and a bigger target audience, all from a simple mistake!

 

Respond immediately

 

Regardless of the type of social media blunder, the quicker you take action, the better your end result will be. In today’s online world, controversial news spreads like wildfire, so it’s crucial that you confess your mistake, sincerely apologise then properly explain the next steps you will be taking to rectify the situation. Just ignoring the error can have destructive implications and the longer it takes you to act, the more momentum your social media blunder will be gaining and the more difficult it will be to solve.

 

Be honest

 

It’s critical that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put measures in place to reduce the likelihood of such blunders arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may realise ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and businesses are capitalising on the numerous opportunities it presents. Having the capacity to interact with your customers on a personal level is marvelous, and you must be prepared for social media blunders because they will transpire at some point or another. This article highlights some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, contact digital marketing specialists who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Canberra on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is viewed by many to be a magical creature with fantastic powers. Understanding precisely how SEO works and all the varying ways to enhance your website’s SEO score can be very difficult and time-consuming. Yet, it is a significant element of any internet marketing plan and will ultimately make or break a company in some markets. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visitors and revenue.

 

It’s very tough to keep up to date with SEO best practices and standards because they change frequently, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content on a regular basis is also essential so don’t leave your content untouched for years because there’s no need to update it. Incorporating a blog into your website is always excellent for SEO because new content is regularly being added and search engines love spotting new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the various webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and meta titles are crucial in optimising your web pages for SEO.

 

Meta descriptions are essentially brief explanations of the content of the web page. Whilst meta descriptions don’t directly sway ranking algorithms, they are still useful as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve created your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to worry about it!

 

On the other hand, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then get in touch with the team at Internet Marketing Experts Canberra on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au