Online Marketing

Top Benefits of Pay-Per-Click (PPC) Advertising

There is a plethora of online marketing tools that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a fair quantity of knowledge, time, and money to see fruition.

 

What if you want to see results right away? Whether your website has just been published or you’re a local business that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your ads in front of consumers who are proactively looking for your products or services.

 

Essentially, PPC is an advertising model used to raise traffic to websites. Website owners create ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The rewards that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $3 or $30, there are a selection of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to effortlessly evaluate the effectiveness of their campaigns and quickly make tweaks where required to improve performance. In contrast to other advertising avenues, PPC gives you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising objectives.

 

Fast Entry

PPC allows any type of company to start their advertising efforts quickly and conveniently, without presenting too much risk with the ability to fix a maximum daily budget. While SEO is a very useful strategy, it typically takes many months to see results so if you’re a new business that wants to increase traffic and brand awareness quickly, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you want to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Being able to export the results of an ad campaign and assess certain metrics provides websites with invaluable data which could be used in other marketing channels. In addition to this, websites can quickly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which greatly helps in their SEO endeavours. PPC also makes it possible for websites to discover data about their competitors by utilising 3rd party tools like SpyFy and KeywordSpy, allowing them to establish a profile of their competitors and what market share is available.

 

As you can see, PPC is a highly effective marketing tool that is suitable for all types of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results provides invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in setting up your PPC ad campaigns, speak to Internet Marketing Experts Canberra on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertscanberra.com.au

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

In today’s competitive environment of internet marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with an estimated 94% of small companies concentrating their efforts on content marketing. Having said that, with almost all businesses now focussing their marketing initiatives on content, it’s becoming increasingly tricky to stand out from the crowd and make your content marketing interesting and successful.

 

Have you attempted content marketing only to find that you’re not getting the desired results? Well, you’re most probably one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most useful ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any plans then you’re merely aiming in the dark. For you to construct stimulating content that followers will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless of whether you wish to enhance brand awareness, website traffic, or conversion rates, your strategy should include KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the massive number of online business nowadays, it’s critical that your content is distinct from others. Too many businesses will generate content without investigating the landscape and subsequently generate content that just gets lost in the crowd. Your content should be exciting, fun, and most importantly, offer value to viewers by supplying solutions to typical pain-points in your niche. Alongside this, different kinds of content suit different communication approaches, so consider the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.

 

  1. You don’t promote your content

 

One of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? In order to flourish with your content marketing, it’s paramount that you promote your content through all available avenues, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your sector.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content consists of a large portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a typical mistake that businesses will make in their content creation, in conjunction with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Do some research to identify the most suitable keywords that your target market would use to find your content. At the same time, use meta tags to your benefit to entice more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of earning more high-quality, credible links from relevant businesses.

 

At the end of the day, there can be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your viewers, your competition, and your keywords, and construct meaningful content that your visitors will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, connect with Internet Marketing Experts Canberra who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertscanberra.com.au

 

SEO Tactics To Forget About in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s critical for businesses to use online strategies and tactics that heighten their exposure to customers that are actively seeking their products or services. Search Engines are invariably the most influential programs that will impact your online exposure, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an impressive investment that will boost your visibility and conversion rates, or if used incorrectly, can weaken your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most recent SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prevalent SEO techniques from five years ago may result in your website being penalised today.

 

Rather than discussing the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be totally forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly establish how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO tactic since the onset of SEO, and its effectiveness as an SEO technique has developed swiftly since then. Even though link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links genuinely as a ranking factor given that links are a public endorsement which correlates with valuable information on a website.

 

Aggressive link building arises where links are acquired in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will boost their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a meaningful role in SEO, so it’s important not only to detect any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a productive SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s imperative to keep up with these changes to prosper in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak to Internet Marketing Experts Canberra on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertscanberra.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networking and want to learn the fundamentals of one of the coolest platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where approximately 330 million users socialise with one another through short messages of up 280 characters. Today there’s almost 6,000 tweets being sent through the internet each second, varying from simple text messages to videos, gifs, memes, images, and a whole lot more. Twitter is among the most in demand social networking platforms and is widely different to other social networking giants like Facebook and Instagram.

Twitter is a platform where people distribute a variety of information; from news, politics, jokes, or just universal thoughts about obscure topics! In place of having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you connect with friends, but also your favourite sport stars, journalists, and politicians as well. Everything you upload on Twitter is accessible publicly for everyone to see, but don’t stress, you can easily alter your preferences to private if you wish to.

 

The initial step in learning Twitter is to be able to interpret the basic terms and lingo used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any member mentioned in a tweet is notified, being an easy way to interact with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you insert will be your display name, but this can be altered as frequently as you wish. Select a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, selected an avatar, and developed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a supporter. Once you’ve subscribed, Twitter will provide a basic kind of setup wizard to help you start, like suggesting some individuals that you might want to follow. You can give Twitter permission to explore your contacts list to uncover any of your friends that are currently using Twitter. Following friends and other users is extremely simple, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow depending upon the types of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it abides by Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a complete range of different media that can be uploaded via your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place organically, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply get in contact with Internet Marketing Experts Canberra on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertscanberra.com.au

 

What Are The Leading Organic SEO Ranking Factors For A Website?

If you’ve just developed your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools given that it allows you to get your message in front of prospective consumers that are directly searching for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s remarkably convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can concentrate on the most relevant variables that will have the biggest effect on your SERP listings.

It is crucial to recognise that the weight of each variable is adjusted as time passes, so Google will place more significance on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so composing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is an ideal start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and identified that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and authority.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical factors that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are always changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any help in ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Canberra by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertscanberra.com.au