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What Are The Leading Organic SEO Ranking Factors For A Website?

If you’ve just developed your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools given that it allows you to get your message in front of prospective consumers that are directly searching for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s remarkably convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can concentrate on the most relevant variables that will have the biggest effect on your SERP listings.

It is crucial to recognise that the weight of each variable is adjusted as time passes, so Google will place more significance on particular variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so composing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is an ideal start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and identified that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and authority.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical factors that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually transforming, meaning that SEO techniques are always changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any help in ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Canberra by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertscanberra.com.au

Top SEO Trends In 2018

 

Online presence is an important aspect to any businesses strategy, however the digital landscape is in a continual state of change so it’s imperative to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is shifting rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to consider for your website in 2018.

Voice Search

Plenty of users are now wishing to use voice searches rather than traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, approximately half of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a terrific strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has constructed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although customary SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may substantially transform the practice of SEO. It’s clear that SEO is already evolving to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, get in contact with Internet Marketing Experts Canberra on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertscanberra.com.au

 

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can express their resentment with the 140 character limit in more detail, now that Twitter has officially affirmed that they have inflated the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew swiftly to become one of the most stylish social media sites worldwide, however recent slumps in growth prompted the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly dissimilar to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that firmly defined the social networking service, Twitter declared on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last few months, Twitter determined that they wanted to lengthen the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, simply because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English however, experience crammed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After conducting a variety of tests to particular users, Twitter gained valuable results and deemed the 240 character limit would be helpful for many users. Since 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure that they didn’t have to send several messages. Moreover, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have experienced a higher level of responses which led to more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have shorter threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations mentioned that it can sometimes be difficult to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the increase of firms using social media as a platform to handle customer service matters, customers can now articulate a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is substantially enriched. Prior to this change, many users would have looked to other social media sites like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that firms can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any advice about how your company can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Canberra by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertscanberra.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s pivotal that companies Google’s best practices to make sure that they continue to be competitive in their relevant online markets. With Google being the most commanding and influential company on the internet, it’s vital for them to keep abreast of all the threats and opportunities that the internet offers. Consequently, Google releases a plethora of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online suppliers that use Google-related services (basically every online business), are aware of meaningful changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises need to be versatile and accustom to new Google updates as quickly as possible to make sure that they aren’t adversely affected by these new releases.

The most prevalent Google update that has recently influenced online businesses pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by virtually half of all online users, so it’s extremely important that online providers incorporate the relevant changes as swiftly as possible if they hope to reduce any adverse consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is stored in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from customers that wrongly believe they are providing their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have a bearing on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become frightened of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being distributed between their customers and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more difficult than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be extremely difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Canberra by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscanberra.com.au