Online presence is an important aspect to any businesses strategy, however the digital landscape is in a continual state of change so it’s imperative to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their profits.
User behaviour is shifting rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. In truth, using out-of-date SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll evaluate the top SEO trends to consider for your website in 2018.
Plenty of users are now wishing to use voice searches rather than traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, approximately half of all online searches will be performed via speech by the year 2020!
What this means for websites is that they should begin including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an invaluable tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Generating valuable links to credible websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a terrific strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very useful in the near future.
Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has constructed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although customary SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may substantially transform the practice of SEO. It’s clear that SEO is already evolving to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, get in contact with Internet Marketing Experts Canberra on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertscanberra.com.au