Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can express their resentment with the 140 character limit in more detail, now that Twitter has officially affirmed that they have inflated the character limit to 280 per Tweet!
The social networking company, which was launched in 2006, grew swiftly to become one of the most stylish social media sites worldwide, however recent slumps in growth prompted the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly dissimilar to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that firmly defined the social networking service, Twitter declared on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last few months, Twitter determined that they wanted to lengthen the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, simply because there’s no necessity for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English however, experience crammed Tweets with 9% of English Tweets hitting the former 140 character limit.
So, why the change?
After conducting a variety of tests to particular users, Twitter gained valuable results and deemed the 240 character limit would be helpful for many users. Since 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure that they didn’t have to send several messages. Moreover, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.
Since Twitter increased the character limit, users have experienced a higher level of responses which led to more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The expanded character limit means that users will have shorter threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations mentioned that it can sometimes be difficult to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more detailed information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the increase of firms using social media as a platform to handle customer service matters, customers can now articulate a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is substantially enriched. Prior to this change, many users would have looked to other social media sites like Facebook to report customer service issues since the character limit was too restricting.
Longer Tweets means that firms can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any advice about how your company can leverage the increased character limit to your advantage on Twitter, simply speak to Internet Marketing Experts Canberra by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertscanberra.com.au