An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s pivotal that companies Google’s best practices to make sure that they continue to be competitive in their relevant online markets. With Google being the most commanding and influential company on the internet, it’s vital for them to keep abreast of all the threats and opportunities that the internet offers. Consequently, Google releases a plethora of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is essential though, is that all online suppliers that use Google-related services (basically every online business), are aware of meaningful changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises need to be versatile and accustom to new Google updates as quickly as possible to make sure that they aren’t adversely affected by these new releases.
The most prevalent Google update that has recently influenced online businesses pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by virtually half of all online users, so it’s extremely important that online providers incorporate the relevant changes as swiftly as possible if they hope to reduce any adverse consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is stored in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from customers that wrongly believe they are providing their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously have a bearing on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become frightened of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online businesses that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being distributed between their customers and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more difficult than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet considering that it will be extremely difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to verify their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Canberra by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscanberra.com.au