Top Tips For The best Email Sequences
Having worked as a sales rep for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are tremendous because they greatly reduce the workload for a sales rep, nevertheless in today’s world, everyone can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just pester us because we have to click 2 buttons to get rid of them!
Not enough business owners invest the time and initiative in developing convincing email sequences that effectively sell their product. Setting up compelling email sequences is both a science and an art, and if done correctly, can lead to remarkable results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are some stats which showcases their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between four to seven words in the subject line.
The trick to impressive subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s integral that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some information they can relate to, like company news or their response to an event via Facebook or an online blog, then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently assisted another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s crucial that you get to the point immediately and keep the content focused on the goals of your prospect.
Tip 3 – Throw out the tedious ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and supplementary information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.
The value of crafting effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many variables that you ought to consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing specialists that can help you. Get in touch with the team at Internet Marketing Experts Canberra today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscanberra.com.au.