The Battle of the Brands
Your Website SEO Strategy in Canberra is still considerably about keywords, but there certainly is one challenge that some providers face when they attempt to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will really help you learn about which keywords perform well in your niche and boost your Website SEO Strategy. I always remember I think I spent about a year stressing about one specific keyword that, despite what I did, I could not get on the first page of Google. The cause was simple; it was a word that comes under the classification of a ‘Branded’ keyword, and Google despite all your SEO efforts will not ever rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Canberra, it would be fantastic if for anybody that searches for ‘Yamaha’ in Canberra your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Keep in mind – Your Website SEO Strategy is about making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au