SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Canberra business truly strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is flooded with small businesses, like yours in Canberra, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just generate free attention – but the truth is it is a lottery, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.
There are a few Big Picture ideas that you will want to remember when it comes to Content:
Relevant Content is Key.
Facebook is a rapid paced and constantly changing environment, as such you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your company, your audience and what you hope to achieve. When you post about something that your target market genuinely cares about you will see greater response.
Content is not just words.
bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these terms in mind when generating content. If you can constantly make posts that typify one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are unsure about what your online or local Canberra target market will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company’s in Canberra post and what sort of interaction they get. You shouldn’t be looking to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the most basic ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be shocked by what you discover. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au