Google AdWords Management Canberra – Do people really see your ads?
Google AdWords Management is an essential part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will not be flexible enough to actually get the end results you want.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will create some new business for them. If you are a company in Canberra (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will really help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – discovering all functions.
There are actually 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is traditional AdWords, and then there is AdWords express. If you are a local Canberra business then odds are that you would have been urged at the start of signing up for AdWords to run a project through express (it assesses the size of your company from your web site and makes a suggestion) if this is the case, I would like you to try to find the regular AdWords and start making use of that because it is far more dynamic and has amazing features like more specific targeting so you can reach your Canberra customers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get classic AdWords by just searching for AdWords and following the cues, but bear in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will certainly never see any real results– and not just because results cost more than that, but because you have to have a larger campaign so as to actually see the effective aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to consider how much you want to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people ignore because they don’t realise that you get metrics from an ad campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at the very least 5 days to allow it settle into a routine– because often ads will get a big boost at the start that gives you inaccurate assumptions about its results. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Canberra, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to search for in a successful Google AdWords campaign, or would like to talk to an SEO agency to improve your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCanberra.com.au.