5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Canberra is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have come across the notion of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Canberra I have come across a number of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter anymore

There is also the false idea that with every one of the changes that have been made, and the change towards concept based searches, keywords don’t matter in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an evolving market that is often changing and building so you need to stay on top of the latest changes if you want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords need to be densely packed.

The concept that the more frequently a keyword is used will equate into more success is an obsolete idea. There is no formula connecting to the density and consistent rate of keywords closely packed together. The aim you should consider is to have your particular expressions repeated throughout so that you can increase their regularity while balancing well-flowing content that provokes a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising a single keyword at a time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By diversifying your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer goal on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have a lot of true worth to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and uncommon ways is better known as keyword stuffing. By now you should understand that this is not a practice that would be still supported in the 2015 environment. You should stay clear of alienating your readers and focus on the subtle and logical way to weave keywords into your content while still creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I recognize the struggles that many people have when starting off the SEO, particularly when it comes to comprehending keywords and your Search Engine Optimisation Plan in Canberra. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the information and facts that you know. Once you have established that base, learn as much as you can about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

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call Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au

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